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FLORIST KIERAN BIRCHALL

“When you start any business it’s 50 per cent gut instinct and 50 per cent free fall,” says Kieran Birchall, the florist and creative director behind MyFlowerMan. 

FLORIST ANNA POTTER

Anna Potter stumbled upon floristry after finishing a degree in Fine Art. “It made perfect sense to be constantly creating with my hands and connected with my inherent love of nature,” she says. Ba...

BOTANICAL DESIGNERS WONA BAE AND CHARLIE LAWLER

While Wona Bae is from South Korea and Charlie Lawler from Tasmania, the couple met in Germany while Wona was studying for a masters degree in floristry. That was in 2007 and since then they have s...

PHOTOGRAPHER ASHLEY WOODSON BAILEY

A life-changing car accident had a profound impact on Texan florist Ashley Woodson Baileyin more ways than one. In 2012 she damaged her back in such a way that she could no longer work in floral ev...

SCULPTOR TRACEY DEEP

“I always knew I wanted to be creative, working with nature gave me the tools to explore where this would take me and over time the path crossed over to a more sculptural form of my floral sculptur...

FLORIST JARDINE HANSEN

“I feel incredibly joyful when surrounded with flowers and plants,” says floral stylist Jardine Hansen. “It's the only job that makes sense to me at the moment.” However, she is adding to her knowl...

FLORIST HOLLY HIPWELL

Holly Hipwell is living proof that you make your own career. She hasn't studied floristry. She hadn't worked for a florist prior to becoming one, of sorts. In fact, that was how she started on her ...

florist sarah ryhanen

Sarah Ryhanen, Eric Famisan and Jeremy Barbour One of the go-to places in Brooklyn, New York, for flowers in Saipua. However, the name is actually derived from the Finnish word for...

shopkeeper ken wallis

The inner-city Sydney suburb of Redfern is undergoing something of a renaissance. While it might not have been known as a creative hub previously, it's quickly turning into one thanks to the vision...

florist simone gooch

Simone Gooch is one of Sydney's most sought-after behind-the-scenes florists. She doesn't have a shop, but instead receives countless commissions from private clients for their homes and weddings, ...