DAILY IMPRINT
The world of floristry has changed a lot over the past 10 years or so, as Melanie Stapletonis all too well aware. While it is now aligned with design and creative industries, that wasn’t alwa...
Read more“When you start any business it’s 50 per cent gut instinct and 50 per cent free fall,” says Kieran Birchall, the florist and creative director behind MyFlowerMan.
Read moreAnna Potter stumbled upon floristry after finishing a degree in Fine Art. “It made perfect sense to be constantly creating with my hands and connected with my inherent love of nature,” she says. Ba...
Read moreBOTANICAL DESIGNERS WONA BAE AND CHARLIE LAWLER
While Wona Bae is from South Korea and Charlie Lawler from Tasmania, the couple met in Germany while Wona was studying for a masters degree in floristry. That was in 2007 and since then they have s...
Read morePHOTOGRAPHER ASHLEY WOODSON BAILEY
A life-changing car accident had a profound impact on Texan florist Ashley Woodson Baileyin more ways than one. In 2012 she damaged her back in such a way that she could no longer work in floral ev...
Read more“I always knew I wanted to be creative, working with nature gave me the tools to explore where this would take me and over time the path crossed over to a more sculptural form of my floral sculptur...
Read more“I feel incredibly joyful when surrounded with flowers and plants,” says floral stylist Jardine Hansen. “It's the only job that makes sense to me at the moment.” However, she is adding to her knowl...
Read moreHolly Hipwell is living proof that you make your own career. She hasn't studied floristry. She hadn't worked for a florist prior to becoming one, of sorts. In fact, that was how she started on her ...
Read moreSarah Ryhanen, Eric Famisan and Jeremy Barbour One of the go-to places in Brooklyn, New York, for flowers in Saipua. However, the name is actually derived from the Finnish word for...
Read moreThe inner-city Sydney suburb of Redfern is undergoing something of a renaissance. While it might not have been known as a creative hub previously, it's quickly turning into one thanks to the vision...
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